Singa Digital Branding Services

For modern businesses, there are few marketing tools more essential than a strong online reputation management (ORM) strategy. In bygone eras, the average consumer was most likely to trust and engage with a company based exclusively on the recommendations of friends and family or a reputation established by word-of-mouth within the local community, but today that trust has been redistributed to the opinion they form of a company based on what can be learned about it via search engine. Today, having a  positive online reputation  plays a key role in a business’s success by allowing owners to control some of what potential customers see when they use a search engine to research the company, and statistics show that they will. Based on data gathered by the marketing firm Edelman, around 65 percent of people today trust online search as a tool for gathering information about a business more than any other online or offline source. Companies that choose to engage in ORM practice to be

Does the name Lindsey Stone ring a bell? It might because, in 2012, she was involved in a social media scandal that rocked the Internet and tarnished her  online reputation . Stone was visiting the Arlington National Cemetery with her work when a colleague snapped a photo of her raising her middle finger and miming that she was shouting in front of a sign that read “Silence and Respect.” Stone posted the image to Facebook because she thought it was funny, but she soon incurred a monumental Internet backlash for it. Online users commented on the original picture, calling her “evil” and sending death threats her way. But the fallout from the picture didn’t stop there. Not only did her employer dismiss her from her job, but her online reputation was also ruined. Stone found herself unable to leave her house for a year afterwards and struggled to find work. Unfortunately, situations like these are becoming increasingly more common in the age of social media. Sites like Twitter and Fac